Now, thanks to Netflix's investments in international TV and film, programming like South Korea's 'Squid Game,' Spain's 'Money Heist,' and France's 'Lupin' are finding massive audiences around the world. Hollywood used to export most global hit series and movies. Since Netflix began its worldwide expansion in 2016, the streaming service has rewritten the playbook for global entertainment - from TV to film, and, soon, video games. It's exploring areas including video games for its next frontier.The streaming company reshaped the market for content and transformed its business in the process.Netflix is writing the playbook for global entertainment.